One day one of my customers told me:
«the day you’ll find a way to make your clients save money by spending it
that’s the day you’ll have created the perfect shopping experience»
G.Passaro – CEO e Founder Loytrend
Gaetano’s management and business choices are always the outcome of winning consistency and determination. After a degree in business-economy at Bocconi University of Milan, his first experience in business is in the sales department of a big multinational company. It is immediately clear Gaetano has a real professional ambition: he looks for new opportunity to develop innovative business with loyalty programs. The companies he either worked for or established, have all contributes to build the loyalty program business in Italy, and have all successfully developed becoming leaders at international level. Pragmatic, visionary, he never stops. A few years ago he launched a new initiative: with Loytrend he is testing new formats of loyalty programs and he is creating the future of fidelity marketing.
It is more than a loyalty card, it is the first reward card which turns shopping into a double pleasure! Contrary to all retail loyalty cards, the final customer is at the core of the loyalty program.