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"The customer is at the core of the production cycle"
Edwards Deming (quality guru)
"Be everywhere do everything and never stop surprising the customer"
RAYMOND-CLAUDE-FERDINAND ARON
"The golden rule of marketing: treat your customers the same way you’d like to be treated.”
PHILIP KOTLER
"Winners must learn to relish change with the same enthusiasm and energy that they have resisted in the past.”
TOM PETERS
"Customers buy a benefit, not a product or service. Women buying cosmetics are actually buying beauty."
QUALITIAMO STAFF

One day one of my customers told me:

«the day you’ll find a way to make your clients save money by spending it

that’s the day you’ll have created the perfect shopping experience»

I listened.

G.Passaro – CEO e Founder Loytrend

GAETANO PASSARO - CEO E FOUNDER

Gaetano’s management and business choices are always the outcome of winning consistency and determination. After a degree in business-economy at Bocconi University of Milan, his first experience in business is in the sales department of a big multinational company. It is immediately clear Gaetano has a real professional ambition: he looks for new opportunity to develop innovative business with loyalty programs. The companies he either worked for or established, have all contributes to build the loyalty program business in Italy, and have all successfully developed becoming leaders at international level. Pragmatic, visionary, he never stops. A few years ago he launched a new initiative: with Loytrend he is testing new formats of loyalty programs and he is creating the future of fidelity marketing.

Spend2Spend

It is more than a loyalty card, it is the first reward card which turns shopping into a double pleasure! Contrary to all retail loyalty cards, the final customer is at the core of the loyalty program.

Spend2Spend focus is not the products or the services purchased, but the benefit for the buyers.

The most modern and effective way to create customer loyalty with a smile.

Excellence Club

"The staples of this project: quality, exclusivity and pleasure. Because Italian excellence is made by many local excellencies. Shopping at a low pace with no stress, choosing among the best brands, make Italy the most loved country"

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Cardunity

The loyalty program for the natural commercial center. Being able to in a village, small town, and historic center along with a pleasant and harmonious commercial development.

This is Cardunity. The loyalty program for the natural commercial center, preferred by those interested in relaunching the traditional retail with the most modern commercial strategies.

CrosStream

The innovative promotional process offered by Loytrend to organized distribution. The traditional concept of “redeemable points” evolves by building a synergistic dialogue among various partners.

The sharing model creates new value and attunes the various commercial entities: traditional, modern, and web

Xtracard

In Trentino, in the best small towns of its valleys, a community of retailers have realized that cooperating with customers brings a lot of mutual benefits. Through Loytrend, they have created the Xtracard circuit, a reward card valid for all purchases made in the area, a pool of different retail stores, restaurants, hotels, services…Through the success of the “natural commercial center” customers can shop in their usual stores, or visit other towns and still benefit from the advantages offered by a well organized and efficient network. Check out the website

CVG

Dress to impress: thanks to the technical and strategic support from Loytrend, the CVG card offers customers the right price for the right purchase. The CVG card is free and one can get it in any CVG MODA store or requesting it directly online. Visit the website and download the app CVG card. You will be able to check your account in real time, as well as access many other useful functions. The app is available on IOS or Android.

Loyalty to traditional retail

Over the last 40 years I have been witnessing retail transformation from the side of client, citizen, and expert. In small urban centers traditional stores not only offer products, often they are the unifying element, a vitality pole for the community allowing different age and income level groups to live a social and urban dimension which recovers the positive and active roles of these small centers… Gaetano Passaro